ABSTRACT Screen time (ST) is a broad term commonly used to refer to a collection of sedentary behaviors, including television viewing, playing video games, and using of other electronic devices, such as computers, smartphones and tablets. Screen media devices have become an integral to daily life, especially for preschool children. Early age of initiation of electronic screen exposure causes high ST in the following years. Media usage has both positive and negative effects on young children and has many health, developmental, and behavioral challenges in children. Excessive ST negatively impacts children's health and development, leading to delayed language skills, poor social interactions, and behavioral challenges. It reduces focus, attention span, and physical activity while disrupting sleep quality and increasing the risk of obesity. Additionally, it affects cognitive, socio-emotional, and communication skills, highlighting the need for balanced screen use to support healthy development.