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410223

Demonstrate the perception of Metaverse fashion market in-to Gen-Z and its impact on retail stores’ design

Article

Last updated: 15 Feb 2025

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Tags

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Abstract

The fashion market in Metaverse requires different designs to accommodate a new retail strategy. This study investigates the main requirements needed for a metaverse fashion market, as virtual market requires different design elements compared to the physical one. The research used an exploration case study method, students (Gen-Z) from both majors fashion and interior design departments have to collaborate for 12 weeks to demonstrate the perception of VR fashion retail platforms and the engagement of users with their own avatar''s appearance. The study result has revealed that virtual environments can enhance users'' spatial perception by enabling spatial design activities and providing more visual information for the user to reach a wider audience and offer customers a unique and personalized shopping experience. The study provides several theoretical and practical implications that would enhance spatial perception by enabling spatial design activities and providing more visual information for the user to reach a wider audience and offer customers a unique and personalized shopping experience.

DOI

10.21608/idj.2025.354267.1258

Keywords

Metaverse, Fashion Market, Interior Virtual Store, Gen-Z

Authors

First Name

Walaa

Last Name

Salem

MiddleName

-

Affiliation

Fashion design, Fashion Programme , University of East London - EUE

Email

walaahmedsalem@gmail.com

City

-

Orcid

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First Name

Heba

Last Name

Eissa

MiddleName

-

Affiliation

Furniture & Interior Design Department, Faculty of Applied Arts, Benha University, Egypt

Email

heba.eissa@hotmail.com

City

-

Orcid

0009-0005-0866-4885

Volume

15

Article Issue

2

Related Issue

51748

Issue Date

2025-03-01

Receive Date

2025-11-14

Publish Date

2025-03-01

Page Start

115

Page End

131

Print ISSN

2090-9632

Online ISSN

2090-9640

Link

https://idj.journals.ekb.eg/article_410223.html

Detail API

http://journals.ekb.eg?_action=service&article_code=410223

Order

10

Type

Original Article

Type Code

1,217

Publication Type

Journal

Publication Title

International Design Journal

Publication Link

https://idj.journals.ekb.eg/

MainTitle

Demonstrate the perception of Metaverse fashion market in-to Gen-Z and its impact on retail stores’ design

Details

Type

Article

Created At

15 Feb 2025