By exploring cognitive Internet of Things (cIoT) technology, a subset of IoT integrated with AI and Machine Learning (ML) systems, this paper highlights the transformative impact on wearable device advertising. cIoT combines flexibility, autonomy, and mobility, resembling human cognition in adaptability and speed. This integration of IoT, AI, and ML introduces a novel advertising approach aligned with individual human behaviors, significantly enhancing the efficiency, accuracy, and speed of ad delivery.
Through cIoT, advertisers can create dynamic, context-sensitive ads that adapt to each user's unique needs, offering a personalized experience. Advertising design for wearable devices has thus become more user-centric, flexible, and human-like, with ads that align closely with user actions, speed, and target-specific orientation.
This paper examines the future significance of advertising powered by IoT, AI, and ML, based on current research. The synergy of these technologies reveals great potential for enhancing user experiences and boosting ad efficiency, paving the way for further advancements in highly personalized advertising delivered via wearable devices.