A Study of the Technology Readiness Behavior among Elderly Users of E-Banking Services: A Reflection on the Public Sector Banks of Egypt
Last updated: 15 Feb 2025
10.21608/jces.2024.410050
Technology readiness, E-Banking Services- - perceived ease of use- perceived usefulness - perceived risk, discomfort - insecurity
Marwa
Mahmoud Ibrahim
Assistant Professor of Marketing, Faculty of Business, Economics and Political Science The British University in Egypt (BUE) Cairo, Egypt
Rasha
I. Nasr
Assistant Professor of Operations Management, Faculty of Business, Ain Shams University, Cairo, Egypt. And Faculty of Business, Economics and Political Science The British University in Egypt (BUE) Cairo, Egypt
Zeinab
Younis
Associate Professor of Public Administration, Faculty of Business, Economics and Political Science The British University in Egypt (BUE) Cairo, Egypt
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2024-10-01
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المقالة الأصلية
986
Journal
المجلة العلمية للدراسات التجارية والبيئية
https://jces.journals.ekb.eg/
A Study of the Technology Readiness Behavior among Elderly Users of E-Banking Services: A Reflection on the Public Sector Banks of Egypt
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Article
Created At
15 Feb 2025