410692

The impact of Guest Experience Drivers on Continuous Experience of AI-powered Services: The Mediating Role of Flow State

Article

Last updated: 15 Feb 2025

Subjects

-

Tags

Artificial intelligence

Abstract

This paper focuses on measuring the impact of guest continuous drivers for AI-enhanced hotel services on actual continuous experience of these services. The exquisite paper also examines the mediating role of flow state. Four-star hotels in the Suez Canal Axis region were selected as the analytical unit as this region serves the research plan of Suez Canal University. An online questionnaire was conducted on a simple random sample of 282 guests in four-star hotels in the Suez Canal Axis region. Data was also analyzed using ADANCO-PLS. Findings showed that perceived benefit had a greater positive impact on flow state than perceived ease of use and enjoyment. Continuous experience was also positively affected by flow state of experiencing such services enhanced by emerging technologies. Moreover, results showed that flow state mediated the relationship between continuous drivers and guest continuous experience. Findings recommend that hotel managers provide services supported by digital applications and that guests receive reliable information to perceive products values provided

DOI

10.21608/jaauth.2025.348869.1652

Keywords

Perceived motivation, Flow State, continuous experiences, Four-Star Hotels

Authors

First Name

Ashraf

Last Name

Zaky

MiddleName

Naguib

Affiliation

Hotel Management Department - Faculty of Tourism and Hotels - Suez Canal University

Email

ashrafnaguib85@gmail.com

City

بورسعيد

Orcid

-

First Name

Kareem

Last Name

Selem

MiddleName

M.

Affiliation

Hotel Management Department - Faculty of Tourism and Hotels - Suez Canal University

Email

kareemselem91@yahoo.com

City

-

Orcid

0000-0003-2987-4134

First Name

Ahmed

Last Name

Emam

MiddleName

Mohamed

Affiliation

Hotel Management Department - Faculty of Tourism and Hotels - Suez Canal University

Email

dr.ahmedemam25@gmail.com

City

-

Orcid

-

First Name

Mohamed

Last Name

Ahmed ElZoghbi

MiddleName

Sayed

Affiliation

Hotel Management Department - Faculty of Tourism and Hotels - Suez Canal University

Email

-

City

-

Orcid

-

Volume

28

Article Issue

2

Related Issue

53533

Issue Date

2025-06-01

Receive Date

2024-12-30

Publish Date

2025-06-01

Page Start

37

Page End

56

Print ISSN

1687-1863

Online ISSN

2682-4612

Link

https://jaauth.journals.ekb.eg/article_410692.html

Detail API

http://journals.ekb.eg?_action=service&article_code=410692

Order

410,692

Type

Original Article

Type Code

997

Publication Type

Journal

Publication Title

Journal of Association of Arab Universities for Tourism and Hospitality

Publication Link

https://jaauth.journals.ekb.eg/

MainTitle

The impact of Guest Experience Drivers on Continuous Experience of AI-powered Services: The Mediating Role of Flow State

Details

Type

Article

Created At

08 Feb 2025