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405168

THE IMPACT OF USING GREEN MARKETING TO CONTRIBUTE TO ACHIEVING SUSTAINABLE DEVELOPMENT AN APPLIED STUDY ON SOME INDUSTRIAL COMPANIES

Article

Last updated: 08 Feb 2025

Subjects

-

Tags

Economics

Abstract

The research aimed to study the impact of using green marketing to contribute to achieving sustainable development, as well as identifying the relationship between using the green marketing philosophy and the dimensions of the green marketing mix (green product - green pricing - green promotion - green distribution), and also revealing the relationship between using the green marketing philosophy and achieving the environmental dimension of development by applying it to one of the industrial companies that uses green marketing in marketing its products. To achieve the research objectives, the researchers designed a questionnaire that was distributed to a sample of the research community of senior management officials and marketing departments in one of the industrial companies in Egypt. The researchers used the descriptive analytical approach to complete the study, as well as the appropriate statistical tests to test the validity of the hypotheses and answer the study questions. The research results reached a statistically significant relationship between green marketing and the dimensions of the green marketing mix. The results also showed a statistically significant effect between green marketing and achieving the environmental dimension of sustainable development.
 
 

DOI

10.21608/jes.2025.284130.1776

Keywords

Green marketing, green marketing mix, Sustainable Development

Authors

First Name

Hiyam

Last Name

Al-Desouki

MiddleName

A.

Affiliation

Faculty of Graduate Studies and Environmental Research, Ain Shams University

Email

hly579787@gmail.com

City

-

Orcid

-

First Name

Sayed

Last Name

Al-Khouly

MiddleName

M. A.

Affiliation

Faculty of Business, Ain Shams University

Email

elkouly@gmail.com

City

-

Orcid

-

First Name

Sameh

Last Name

Al-Sayed

MiddleName

A.

Affiliation

Faculty of Postgraduate Childhood Studies, Ain, Shams University

Email

-

City

-

Orcid

-

Volume

54

Article Issue

2

Related Issue

53104

Issue Date

2025-02-01

Receive Date

2024-05-07

Publish Date

2025-02-01

Page Start

512

Page End

537

Print ISSN

1110-0826

Online ISSN

2636-3178

Link

https://jes.journals.ekb.eg/article_405168.html

Detail API

http://journals.ekb.eg?_action=service&article_code=405168

Order

405,168

Type

Original Article

Type Code

500

Publication Type

Journal

Publication Title

Journal of Environmental Science

Publication Link

https://jes.journals.ekb.eg/

MainTitle

THE IMPACT OF USING GREEN MARKETING TO CONTRIBUTE TO ACHIEVING SUSTAINABLE DEVELOPMENT AN APPLIED STUDY ON SOME INDUSTRIAL COMPANIES

Details

Type

Article

Created At

08 Feb 2025