This research examines situational factors (money and time availability) and shopping values (hedonic and utilitarian values) as independent variables, with impulsive buying as the dependent variable.
The study was conducted in Egyptian shopping malls, considering all shoppers, both male and female, as the sampling unit. The research aims to assess the effect of situational factors on impulsive buying, the effect of shopping values on impulsive buying, and the effect of (money and time availability) and (hedonic and utilitarian values) on impulsive buying as a dependent variable. A total of 361 valid questionnaires were collected for statistical analysis. The statistical analysis revealed several key findings. Most notably, situational factors have a stronger positive effect on impulsive buying (53%) compared to shopping values (34%). The results also indicate that money availability (53%) has a greater effect on impulsive buying than time availability (29%). Finally, hedonic values (43%) were found to affect impulsive buying more significantly than utilitarian values (26%).