Frozen cephalopods are a key commodity in Indonesian fisheries and one of the largest market exports to China. The purpose of this study is to enhance the competitive advantage of Indonesia's frozen cephalopod products in the Chinese market. The methods used include the analysis of revealed comparative advantage (RCA), revealed symmetric comparative advantage (RSCA), comparative export performance (CEP), market share index (MSI), and product prices. Data were collected and processed from the Trade Map. The analysis results show that Indonesia has the highest RCA and CEP values for frozen cephalopods. However, India's frozen cephalopod MSI index is the highest due to a broader market share for Indian products. The price of Vietnamese frozen cephalopods is the highest, attributed to their better quality specifications. To improve competitiveness, efforts should focus on downstream products, optimizing the abundance of cephalopod resources, and implementing good manufacturing practices (GMP) and sanitation standard operating procedures (SSOP) at each stage, from capture to export. Additionally, strengthening the quality assurance system (HACCP) on refrigerated vessels and throughout the supply chain will help minimize product rejections. Enhancing the efficiency of fish distribution, logistics systems, and warehouse receipts is also crucial. Furthermore, increasing the government's role in controlling exchange rates, export taxes, and domestic cephalopod prices is recommended. This research provides the latest recommendations for Indonesia's policy framework to improve the competitiveness of its frozen cephalopod products in the Asian market.