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-Abstract
Background: Developing employee Personal Brand is an Important Career Advancement Strategy. Aim of the study: The current study aimed to assess relationship between personal branding and career development among staff nurses. Design: A descriptive correlational design was used. Setting: The study was conducted at Ain Shams Hospital. Subjects: The study subjects include (186) out of (350) staff nurses. Tools: Two tools were used namely personal branding questionnaire and career development questionnaire. Results: (53.2%) of nurses had low level of personal branding, while (57%) of nurses had low level of career development. Conclusion: Highly statistically significant positive correlation between staff nurses total personal branding and total career development. Recommendations: Regular in-service educational programs about personal branding, marketing and career development. Further research is recommended as studying the influence of personal branding on nursing image.
DOI
10.21608/ejhc.2025.409258
Keywords
Career Development, Personal branding, Staff nurses
Authors
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-Affiliation
B.Sc. Nursing Science, Faculty of Nursing, Sohag University
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-MiddleName
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Assist Professor of Nursing Administration, Faculty of Nursing, Ain Shams University
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-Last Name
Abdelaziz Rashed
MiddleName
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Lecturer of Nursing Administration, Faculty of Nursing, Sohag University
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-Link
https://ejhc.journals.ekb.eg/article_409258.html
Detail API
http://journals.ekb.eg?_action=service&article_code=409258
Publication Title
Egyptian Journal of Health Care
Publication Link
https://ejhc.journals.ekb.eg/
MainTitle
Relationship between Personal Branding and Career Development among Staff Nurses