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409258

Relationship between Personal Branding and Career Development among Staff Nurses

Article

Last updated: 01 Feb 2025

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Abstract

Background: Developing employee Personal Brand is an Important Career Advancement Strategy. Aim of the study: The current study aimed to assess relationship between personal branding and career development among staff nurses. Design: A descriptive correlational design was used.  Setting: The study was conducted at Ain Shams Hospital. Subjects: The study subjects include (186) out of (350) staff nurses. Tools: Two tools were used namely personal branding questionnaire and career development questionnaire. Results:  (53.2%) of nurses had low level of personal branding, while (57%) of nurses had low level of career development. Conclusion: Highly statistically significant positive correlation between staff nurses total personal branding and total career development. Recommendations: Regular in-service educational programs about personal branding, marketing and career development. Further research is recommended as studying the influence of personal branding on nursing image.

DOI

10.21608/ejhc.2025.409258

Keywords

Career Development, Personal branding, Staff nurses

Authors

First Name

Enas

Last Name

Gamal Mohamed

MiddleName

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Affiliation

B.Sc. Nursing Science, Faculty of Nursing, Sohag University

Email

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City

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Orcid

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First Name

Samah

Last Name

Mohamed Elsayed

MiddleName

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Affiliation

Assist Professor of Nursing Administration, Faculty of Nursing, Ain Shams University

Email

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City

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Orcid

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First Name

Safaa

Last Name

Abdelaziz Rashed

MiddleName

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Affiliation

Lecturer of Nursing Administration, Faculty of Nursing, Sohag University

Email

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City

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Orcid

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Volume

16

Article Issue

1

Related Issue

51995

Issue Date

2025-03-01

Receive Date

2025-01-31

Publish Date

2025-03-01

Page Start

246

Page End

257

Print ISSN

1687-9546

Online ISSN

3009-6766

Link

https://ejhc.journals.ekb.eg/article_409258.html

Detail API

http://journals.ekb.eg?_action=service&article_code=409258

Order

409,258

Type

Original Article

Type Code

631

Publication Type

Journal

Publication Title

Egyptian Journal of Health Care

Publication Link

https://ejhc.journals.ekb.eg/

MainTitle

Relationship between Personal Branding and Career Development among Staff Nurses

Details

Type

Article

Created At

01 Feb 2025