407865

Adoption of AI in Talent Acquisition: A Quantitative Study on HRM Practitioners Using the Technology Acceptance Model (TAM)

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Last updated: 01 Feb 2025

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Abstract

Abstract
Using the Technology Acceptance Model (TAM) this study analyzed the adoption of Artificial Intelligence (AI) technologies for talent acquisition processes among Egyptian startups. The research deployed quantitative methods to gather data from 320 HR professionals throughout Egyptian startups. The study evaluated how respondents' perceived usefulness of AI (PU) and perceived ease of use (PEOU) led to attitudes towards the use (ATU) of AI tools which then shaped behavioral intention to use AI (BIU) in recruitment processes. The research analyzed how Perceived Risk functioned as a moderator in the relationship between Perceived Usefulness and Attitude Towards Use while studying how Organizational Culture moderates the link between Perceived Ease of Use and Attitude Towards Use. The research applied Structural Equation Modeling (SEM) using Partial Least Squares (PLS) to carry out data analysis. Studying the relationships indicated that PEOU shows strong impacts on both ATU and PU with PU exerting no direct influence on ATU. Results showed that PR reduced the PU-ATU relationship through a negative moderation while OC enhanced the connection between PEOU and ATU through positive moderation. ATU strongly predicted BIU. Research outcomes advance the comprehension of AI adoption patterns in emerging markets while offering tactical information for startups that want to execute AI solutions for talent acquisition workflows. The study emphasizes three key components to improve talent acquisition with AI by enhancing user interface systems and building innovative company cultures with varied HR feedback mechanisms to reduce risks during implementation.

DOI

10.21608/cfdj.2025.352695.2145

Keywords

Artificial Intelligence (AI) Talent Acquisition, Egypt Startup Ecosystem, technology acceptance model (TAM), Perceived risk (PR), Organizational Culture (OC)

Authors

First Name

بريهان

Last Name

فطين

MiddleName

-

Affiliation

قسم إدارة الموارد البشرية، كلية إدارة الأعمال ، جامعة المدينة عجمان ، الإمارات

Email

pery_foad@yahoo.com

City

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Orcid

0000-0002-2620-3258

Volume

6

Article Issue

1

Related Issue

52472

Issue Date

2025-01-01

Receive Date

2025-01-13

Publish Date

2025-01-01

Page Start

1,289

Page End

1,316

Print ISSN

2682-3403

Online ISSN

2682-4531

Link

https://cfdj.journals.ekb.eg/article_407865.html

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http://journals.ekb.eg?_action=service&article_code=407865

Order

407,865

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المقالة الأصلية

Type Code

1,242

Publication Type

Journal

Publication Title

المجلة العلمية للدراسات والبحوث المالية والتجارية

Publication Link

https://cfdj.journals.ekb.eg/

MainTitle

Adoption of AI in Talent Acquisition: A Quantitative Study on HRM Practitioners Using the Technology Acceptance Model (TAM)

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Article

Created At

29 Jan 2025