The study investigates the correlation between the urban design qualities and the sense of place on streets. A case study was conducted for the aim of this research, where a survey questionnaire that involved rating tasks of the different urban design qualities and the dimensions of the sense of place of Baghdad street, Cairo, Egypt was used as the tool for data collection. SPSS statistical analysis tool was used to analyze data collected from the survey questionnaire. Results and findings of the correlational data revealed key urban design attributes that can potentially create positive sense of place: (1) degree of vandalism, (2) degree of enclosure, (3) buildings' heights, (4) transparency, (5) sidewalks' materials, (6) sittability, (7) environmental comfort, (8) readability, (9) wayfinding, (10) connectedness, (11) car speed restrictions, (12) opportunities to linger and mingle, (13) friendly, (14) diversity, (15) opportunities for social interactions, (16) opportunities to watch other people doing other things, (17) Vitality, and (18) activity.