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401896

The Power of Integrated Communication: A Case Study of Queen Rania, Oprah Winfrey, and Angela Merkel

Article

Last updated: 07 Jan 2025

Subjects

-

Tags

Linguistics

Abstract

The present article deals with integrated communication and observes how Queen Rania of Jordan, Oprah Winfrey, and Angela Merkel are representatives of the synergy between verbal and non-verbal communication in their respective fields of diplomacy, media, and politics. Each of these leaders demonstrates how the congruence of non-verbal signals-body language, facial expressions, tone, and gestures-with the message to be said multiplies the leader's impact in a way that enables him or her to establish trust, empathy, or even influence. Queen Rania introduces herself by using poise and cultural symbols to try and speak on behalf of humanitarian causes. Oprah Winfrey uses the path of emotional resonance through the telling of stories supported by authentic gestures and modulation of tone for a deep connection with her audience. Angela Merkel's subtle yet commanding non-verbal display with pragmatic and clear verbal interaction fastens her leadership in the world's political spectrum. The key moments of their public appearances are looked upon to develop the aforementioned idea in this paper as to how integrated communication develops great leadership, allows better public interaction, and aids in effective advocacy. It also explores the cultural and contextual shaping of the aforementioned styles of communication and provides certain takeaways for leaders in different spheres.

DOI

10.21608/ejlt.2024.332406.1089

Keywords

Integrated communication and political communication, Queen Rania Oprah Winfrey Angela Merkel, verbal and non-verbal communication, diplomacy and the power of media, synergy in communication

Authors

First Name

Mahmoud

Last Name

Al Anakrih

MiddleName

Gudra

Affiliation

Department of linguistics, Sohag University

Email

anakrih@gmail.com

City

-

Orcid

-

Volume

14

Article Issue

1

Related Issue

52653

Issue Date

2025-01-01

Receive Date

2024-10-30

Publish Date

2025-01-01

Page Start

319

Page End

336

Online ISSN

2314-6699

Link

https://ejlt.journals.ekb.eg/article_401896.html

Detail API

http://journals.ekb.eg?_action=service&article_code=401896

Order

401,896

Type

Research in linguistic and literary studies

Type Code

2,266

Publication Type

Journal

Publication Title

Egyptian Journal of Linguistics and Translation

Publication Link

https://ejlt.journals.ekb.eg/

MainTitle

The Power of Integrated Communication: A Case Study of Queen Rania, Oprah Winfrey, and Angela Merkel

Details

Type

Article

Created At

07 Jan 2025