402201

Graphic Styles in Explainer Video Design to Achieve the Advertising Communication Objectives

Article

Last updated: 01 Feb 2025

Subjects

-

Tags

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Abstract

The Explainer Video Has the Ability to Educate, Convince, And Engage the Viewers in An Enjoyable Way. It Introduces a Particular Topic to The Audience, Which Could Describe Product or Service Features, Demonstrate How to Use a New Product in The Market, Or Function as A Brief Tutorial on Utilizing a Software Application. It Can Also Be Utilized by Government Institutions to Inform Voters or Provide More Details on A Specific Policy. It Is an Excellent Tool for Advertising Campaigns and Educational Initiatives of All Kinds. Research Seeks to Study the Different Graphic Styles Employed in Creating Explainer Videos. While Some Methods May Effectively Enhance Brand Recognition, Others May Not Be as Suitable. The Research Problem Is Summarized in How to Choose the Optimal Graphic Style in Designing the Explainer Video Advertisement to Achieve Advertising Communication Objectives. The Study Adopts a Descriptive Methodology Focused on Gathering Information, Exploring the History, Evolution, Characteristics, Efficiency, And Various Graphic Styles That Can Be Followed in Its Design. This Is Followed by Analyzing Sample Models of Explainer Videos. The Research Findings Emphasize That the Chosen Graphic Style Is a Critical Factor in Designing Explainer Videos; When the Viewer Watches It, It Immediately Makes Them Think of The Brand. To Choose the Appropriate Style for An Explainer Video Advertisement, One Must Consider the Desired Message, The Intended Impact, And the Characteristics of The Target Audience.

DOI

10.21608/jdsaa.2024.265973.1397

Keywords

Explainer Video, Graphic Styles, Communication Objectives

Authors

First Name

Eman

Last Name

Abdelaziz Issa

MiddleName

-

Affiliation

Advertising Department, Faculty of Applied Arts, Helwan University, Egypt

Email

eman25@a-arts.helwan.edu.eg

City

cairo

Orcid

-

First Name

Samar

Last Name

Abodonia

MiddleName

-

Affiliation

Advertising Department, Faculty of Applied Arts, Helwan University, Egypt

Email

samar_abodonia@a-arts.helwan.edu.eg

City

cairo

Orcid

-

First Name

Heba

Last Name

Fathy

MiddleName

-

Affiliation

Advertising Department, Faculty of Applied Arts, Helwan University, Egypt

Email

hebafathy@a-arts.helwan.edu.eg

City

cairo

Orcid

-

Volume

6

Article Issue

1

Related Issue

50282

Issue Date

2025-01-01

Receive Date

2024-01-28

Publish Date

2025-01-01

Page Start

362

Page End

376

Print ISSN

2682-2148

Online ISSN

2682-2156

Link

https://jdsaa.journals.ekb.eg/article_402201.html

Detail API

http://journals.ekb.eg?_action=service&article_code=402201

Order

25

Type

Original Article

Type Code

1,144

Publication Type

Journal

Publication Title

Journal of Design Sciences and Applied Arts

Publication Link

https://jdsaa.journals.ekb.eg/

MainTitle

Graphic Styles in Explainer Video Design to Achieve the Advertising Communication Objectives

Details

Type

Article

Created At

07 Jan 2025