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401533

Impact of Semiotics on Teaching Cultural Concepts: A Multimodal Critical Discourse Analysis Study

Article

Last updated: 07 Jan 2025

Subjects

-

Tags

أبحاث علمية محکمة فى العلوم الأنسانية والاجتماعية واللغا والأدب

Abstract

Scientific research in applied languages plays a vital role in translating the relationship between language and different fields because there are many ways to convey information. It could be either through words or images in different discourses. Therefore, this study aims at analysing 15 cartoons or caricatures which are published on different media sources such as Pinterest, Twitter, Youtube, Facebook, The Progressive along with educational websites explaining cultural concepts. The cartoons or caricatures understudy represent feminism, orientalism, and imperialism. The analysis is based on a qualitative method applying Multimodal Critical Discourse Analysis (MCDA) approach to show its importance in media analysis as it is a systemic way of studying not only language, but also different semiotic modes, especially the teaching of cultural concepts. The analysis shows that both lexical and visual choices could help in understanding cultural concepts. Moreover, it shows the importance of MCDA in the teaching of cultural concepts and in transferring the author's intensions from one culture into another.

DOI

10.21608/kgef.2024.258282.1194

Keywords

Applied languages, Cultural Concepts, Multimodal Critical Discourse Analysis, Scientific research, semiotics

Authors

First Name

سارة

Last Name

أبوالعنين

MiddleName

-

Affiliation

لغة انجليزية، كلية اللغات التطبيقية، الجامعة الفرنسية بمصر، القاهرة

Email

saraabuelenine81@gmail.com

City

-

Orcid

0000-0001-5550-5493

Volume

59

Article Issue

1

Related Issue

44788

Issue Date

2024-07-01

Receive Date

2023-12-25

Publish Date

2024-07-01

Page Start

3

Page End

22

Print ISSN

1110-8142

Online ISSN

2735-3311

Link

https://kgef.journals.ekb.eg/article_401533.html

Detail API

http://journals.ekb.eg?_action=service&article_code=401533

Order

1

Type

المقالة الأصلية

Type Code

1,333

Publication Type

Journal

Publication Title

مجلة کلية الأداب - جامعة حلوان

Publication Link

https://kgef.journals.ekb.eg/

MainTitle

Impact of Semiotics on Teaching Cultural Concepts: A Multimodal Critical Discourse Analysis Study

Details

Type

Article

Created At

07 Jan 2025