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Evaluating the Effectiveness of Short Video Advertisements in Fostering Virtual Identity Security Awareness Among Youth

Article

Last updated: 07 Jan 2025

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Tags

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Abstract

The research addresses the issue of insecure internet use among young people, leading to heightened concerns about potential theft of users' virtual identities and the propagation of cyber-attacks. The study purposes to increase awareness for young users about the consequences associated with virtual identity theft. It also aims to promoting a secure use to personal identity management in their digital world. Additionally, the study goes beyond mere awareness and explores the effect of short video ads on behavioral changes among young users. The significance of this study stems in its potential to address a pressing societal issue. With the increasing rate of internet usage among youth and the rise in cyber threats such as identity theft. The study employed an experimental method to test hypotheses by creating three short video advertisements aimed at raising awareness of virtual identity security. The research results uncover significant findings. Particularly, statistically meaningful variances were identified in the mean scores of responses among youth participants prior to and following exposure to short advertisements targeting the promotion of virtual identity security awareness. Furthermore, a discernible alteration in their online practices pertaining to virtual identity security was observed.

DOI

10.21608/jdsaa.2024.277007.1404

Keywords

Short Video Advertisements, virtual identity, security awareness, Identity Theft, Awareness Advertisements

Authors

First Name

Shimaa

Last Name

Sadek

MiddleName

-

Affiliation

Advertising department, Faculty of Applied Arts, Benha University, Egypt [shimaa.salah@fapa.bu.edu.eg]

Email

mm-shosho@hotmail.com

City

Benha

Orcid

0000-0002-5857-554x

Volume

6

Article Issue

1

Related Issue

50282

Issue Date

2025-01-01

Receive Date

2024-03-14

Publish Date

2025-01-01

Page Start

63

Page End

88

Print ISSN

2682-2148

Online ISSN

2682-2156

Link

https://jdsaa.journals.ekb.eg/article_402218.html

Detail API

http://journals.ekb.eg?_action=service&article_code=402218

Order

4

Type

Original Article

Type Code

1,144

Publication Type

Journal

Publication Title

Journal of Design Sciences and Applied Arts

Publication Link

https://jdsaa.journals.ekb.eg/

MainTitle

Evaluating the Effectiveness of Short Video Advertisements in Fostering Virtual Identity Security Awareness Among Youth

Details

Type

Article

Created At

06 Jan 2025