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401107

CONCEPT-DRIVEN APPROACHES TO MATERIALS SELECTION IN INTERIOR ARCHITECTURE

Article

Last updated: 30 Dec 2024

OverviewSimilar Items

Subjects

-

Tags

Research in the fields Décor (Interior Architecture and Scenography).

Abstract

This study examines the strategic role of concept-driven material selection in innovative retail interior design. The research demonstrates how interior architecture designers leverage specific material properties to embody and translate their conceptual visions into physical interior environments. The findings illustrate the relationship between overarching interior design concepts and the materiality of the space, showing how this approach can enhance the overall spatial experience, brand identity, and customer engagement. By exploring various conceptual frameworks and corresponding material choices, the paper highlights how interior designers use materials to create immersive shopping experiences that resonate with brand values.
This research adds to our understanding of how materials are strategically used to shape experiential retail design, emphasizing that effective material selection goes beyond aesthetics to forge meaningful connections among the brand, the space, and the customer. Ultimately, it underscores the importance of integrating materiality with design concepts to elevate the retail environment.

DOI

10.47436/jaars.2024.298035.1205

Keywords

materials, concept, Retail

Authors

First Name

Nataly

Last Name

Rizk

MiddleName

Nabil

Affiliation

Faculty of Art and Design, British University, Egypt

Email

natalynabil.interiors@gmail.com

City

cairo

Orcid

-

First Name

Athar

Last Name

Mohamed

MiddleName

Hussein

Affiliation

Interior Architecture, Faculty of Art and Design, British University

Email

athar.hussein@bue.edu.eg

City

Cairo

Orcid

-

Volume

5

Article Issue

10

Related Issue

52544

Issue Date

2024-12-01

Receive Date

2024-06-18

Publish Date

2024-12-29

Page Start

53

Page End

67

Print ISSN

2535-1508

Online ISSN

2535-2369

Article File

JAARS_Volume 5_Issue 10_Pages 53-67.pdf

PDF . 831.5kB

Link

https://jaars.journals.ekb.eg/article_401107.html

Detail API

https://jaars.journals.ekb.eg/service?article_code=401107

Order

401,107

Type

Specialized scientific research papers

Type Code

1,740

Publication Type

Journal

Publication Title

Journal of Arts & Architecture Research Studies

Publication Link

https://jaars.journals.ekb.eg/

MainTitle

CONCEPT-DRIVEN APPROACHES TO MATERIALS SELECTION IN INTERIOR ARCHITECTURE

Details

Type

Article

Created At

30 Dec 2024