The research aims to identify the cognitive and executive needs of onion farmers in the production field, examine the relationship between the cognitive and executive needs of the researched onion farmers and the studied independent variables, explore the preferred guidance methods for disseminating advisory recommendations, understand the 
information accessed by farmers to meet their needs, and identify the obstacles hindering onion production from their perspective. This research was conducted on onion farmers in some villages in Bani Suef Governorate, specifically in the Samasta district. The sample size was 146 farmers, representing 10% of the total population, selected randomly. Data was collected through personal interviews using a 
questionnaire, and the quantitative data was processed and analyzed statistically using mean, standard deviation, percentage of the mean, 
Pearson correlation coefficient, and chi-square. The results can be summarized as follows:
- Nearly half of the researched farmers fall into the category of average cognitive and executive needs, with percentages of 45.9% and 41.8%, respectively.
- There is a statistically significant negative correlation at the 0.01 significance level between the cognitive needs of the researched onion farmers regarding technical recommendations for onion crops and each individual variable among the studied independent variables: farm size, marital status, origin, and occupation.
- There is a statistically significant negative correlation at the 0.01 significance level between the executive needs of the researched onion farmers regarding technical recommendations for onion crops and each individual variable among the studied independent variables: farm size, land productivity, and marketing.
- The preferred advisory methods for the researched farmers are field visits, agricultural TV programs, field days, and practical demonstrations.