The geographical indication for Matrouh figs was registered in 2020 under the framework of the “Geographical indications for local product registration in Matrouh" project that was implemented by (JRDP-EU).
This study was conducted to identify the Bedouin behavior regarding fig production to preserve its geographical indication, determine the factors affecting Bedouin behavior to maintain the geographical indication of figs, and identify the most important factors, from the respondents' perspective, that give the fig crop a competitive 
advantage in the study area.This study was conducted on a random sample of 120 farmers from “Ras El-Hikma" and “El-Zayat" villages. The study's results showed that 75% of the respondents fall within the moderate behavioral level 
category regarding the application of recommendations related to fig production considering the geographic indicator. Additionally, 59.2% of the respondents fall within the moderate behavioral level category regarding the application of recommendations related to fig marketing. Moreover, the results of the stepwise test showed significant relationships between participants' behavior regarding the application of fig marketing recommendations and three independent variables: the age of fig trees, respondents' age, and the size of the farm. The results also indicated that the degree of respondents' commitment for planting fig trees has a significant relationship with the respondents' behavior regarding fig production. Finally, the results indicated that there are three groups of factors, namely (actorrelated practices, production factors, and product characteristics) comprising thirteen variables that give a competitive advantage to the 
fig crop from the respondents' perspective in the study area.