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382928

Understanding & Measuring AI Capability: An Empirical Study on its Influence on Organizational Performance and Creativity

Article

Last updated: 30 Dec 2024

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Tags

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Abstract

This Paper explores the influence of AI capabilities on organizational performance and creativity of the Egyptian firms, using the Resource-Based Theory (RBT) framework. RBT categorizes resources into tangible, intangible, and human resources. Employing a deductive approach, the study utilizes qualitative data gathered through a survey, resulting in 150 valid responses. Findings indicate that tangible and human resources positively impact organizational performance and creativity, whereas intangible resources have a negative effect. These results confirm the hypothesis that AI capabilities significantly enhance both organizational creativity and performance, providing critical insights for firms aiming to leverage AI for competitive advantage in Egypt

DOI

10.21608/jsec.2024.382928

Keywords

Artificial Intelligent, AI Capabilities, Creativity, performance, Resource, Based theory

Authors

First Name

Marwa

Last Name

El Maghawry Ibrahim

MiddleName

-

Affiliation

Future Univesity in Egypt

Email

marwa.elmaghawry@fue.edu.eg

City

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Orcid

-

Volume

54

Article Issue

3

Related Issue

50668

Issue Date

2024-10-01

Receive Date

2024-07-29

Publish Date

2024-10-01

Page Start

61

Page End

92

Print ISSN

2636-2562

Link

https://jsec.journals.ekb.eg/article_382928.html

Detail API

https://jsec.journals.ekb.eg/service?article_code=382928

Order

382,928

Type

المقالة الأصلية

Type Code

914

Publication Type

Journal

Publication Title

المجلة العلمية للإقتصاد و التجارة

Publication Link

https://jsec.journals.ekb.eg/

MainTitle

Understanding & Measuring AI Capability: An Empirical Study on its Influence on Organizational Performance and Creativity

Details

Type

Article

Created At

30 Dec 2024