The prime principle of sustainable consumption is to enhance the quality of life without environmental degradation and securing the needs of the future generation. The world nowadays is facing unsustainable consumption. It threatens the environment and leads to depletion of resources. It is a challenge facing the sustainable development. Objectives: To assess knowledge, attitude and practice of the university students towards sustainable consumption. Determine the impact of socio-demographic characteristics on their practice. Methods Cross-sectional study included (n=403) university students completed an online questionnaire consisting of demographic variables, and items assessing sustainable consumption Knowledge, attitude and practice Results: Ninety eight percent of the students had high knowledge, 94% had moderate attitude and 74.7% had poor sustainable consumption behavior. Mean practice score was significantly higher among females, rural residents, high parents' educational level and monthly family income below5000LE (p < 0.01). Conclusions: The students had sustainable consumption knowledge and favorable attitude yet irresponsible practice. This will be counteracting obstacle for the sustainable development. It highlights the needs for policy and decision makers for considering sustainable consumption.