Brand Equity Role in Customers Planned Behavior in the Egyptian E-Banking Sector

The mediating role of Brand image and Lovemarks Brands between Social Media Marketing Activities and Brand Equity: An Empirical Study on Fashion wear industry in Egypt

دور الوساطة لصورة العلامة التجارية في تحقيق رضا العملاء عن العلامة التجارية والتزامهم في القطاع المصرفي المصري( باللغة الانجليزية)

The Moderating Effect of Brand Trust during COVID -19 Pandemic in the relationship between CSR practices and Brand Loyalty of Egyptian Commercial Banks

The role of physical evidence in banking sector on customers' attraction in Egypt: using structural equation modeling

Analyzing the Effect of Social Media Use, Perceived Value, Brand Trust and Electronic Word of Mouth on Brand Equity: The Mediating Role of Brand Image: An Applied Study on Egyptia

Mediating brand evangelism in the relationship between brand relations and service quality and customer loyalty, satisfaction, value case study in the telecommunications sector i

The Role of customer engagement in improving human sigma: Applied study on Egyptian banking sector

The Role of Supplementary Services in Enhancing Customer-Based Brand Equity: An Applied Study on Five Star Hotels in Cairo City

The mediating role of customer satisfaction in the relationship between creative leadership and Sustainable Competitive Advantage applied to Egypt Air