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385616

An Improved Ant Colony Optimization to Uncover Customer Characteristics for Churn Prediction

Article

Last updated: 05 Jan 2025

Subjects

-

Tags

Optimization

Abstract

Customer churn prediction is a critical task in the telecommunication (telecom) industry, where accurate identification of customers at risk of churning plays a vital role in reducing customer attrition. Feature selection (FS) is an integral part in Machine Learning (ML) models which aims to improve performance and reduce computational time (CT). This work optimizes Ant Colony Optimization (ACO) and its structure to empower its capability for customer churn prediction in the telecom industry. The effect of the ACO's hyper-parameters, like the pheromone value, heuristic information, pheromone decay factor, and the number of ants, in the optimization process are investigated. The optimization objective is measured by evaluating the prediction performance of selected features using the k-nearest neighbor classifier. Experiments are performed on three different open-source customer churn prediction datasets. The results are evaluated using several evaluation metrics and compared with three other optimization methods.  The findings show that the optimized ACO performs is better than the other comparative methods. The Friedman and Holms test demonstrate that optimized ACO is stable and effective. This work suggests that selected optimal customer characteristics can be utilized to offer valuable insights and reduce churning rate.

DOI

10.21608/cjmss.2024.298501.1059

Keywords

Ant Colony Optimization, churn prediction, Feature Selection, Metaheuristic algorithms

Authors

First Name

Ibrahim

Last Name

Al-Shourbaji

MiddleName

-

Affiliation

Department of Electrical & Electronics Engineering, Jazan University, Jazan, Saudi Arabia

Email

alshourbajiibrahim@gmail.com

City

Jazan

Orcid

-

First Name

Abdoh

Last Name

Jabbari

MiddleName

-

Affiliation

Department of Electrical and Electronics Engineering , Jazan University, Jazan, 45142, Saudi Arabia

Email

a-jabari@jazanu.edu.sa

City

Jazan

Orcid

-

First Name

Shaik

Last Name

Rizwan

MiddleName

-

Affiliation

Department of Electrical and Electronics Engineering , Jazan University, Jazan, 45142, Saudi Arabia

Email

s.rizwan@jazanu.edu.sa

City

Jazan

Orcid

-

First Name

Mostafa

Last Name

Mehanawi

MiddleName

-

Affiliation

Department of Electrical and Electronics Engineering , Jazan University, Jazan, 45142, Saudi Arabia

Email

m.mehanawi@jazanu.edu.sa

City

Jazan

Orcid

-

First Name

Phiros

Last Name

Mansur

MiddleName

-

Affiliation

Department of Electrical and Electronics Engineering , Jazan University, Jazan, 45142, Saudi Arabia

Email

p-mansour@jazanu.edu.sa

City

Jazan

Orcid

-

First Name

Mohammed

Last Name

Abdalraheem

MiddleName

-

Affiliation

Department of Computer Science, Jazan University, Jazan, 45142, Saudi Arabia

Email

m.abdalraheem@jazanu.edu.sa

City

Jazan

Orcid

-

Volume

4

Article Issue

1

Related Issue

50936

Issue Date

2025-04-01

Receive Date

2024-06-22

Publish Date

2025-04-01

Page Start

17

Page End

40

Print ISSN

2974-3435

Online ISSN

2974-3443

Link

https://cjmss.journals.ekb.eg/article_385616.html

Detail API

https://cjmss.journals.ekb.eg/service?article_code=385616

Order

385,616

Type

Original Article

Type Code

2,545

Publication Type

Journal

Publication Title

Computational Journal of Mathematical and Statistical Sciences

Publication Link

https://cjmss.journals.ekb.eg/

MainTitle

An Improved Ant Colony Optimization to Uncover Customer Characteristics for Churn Prediction

Details

Type

Article

Created At

29 Dec 2024