Studying the Moderating Effect of Consumers’ Demographics on the Relationship between Green Marketing Strategies and Perception of Climate Change: A Field Study on Fast Food Restaurants in Egypt
Last updated: 29 Dec 2024
10.21608/msamsj.2023.243790.1033
green marketing strategies, consumers’ perception of climate change, consumers’ demographics
Rehab
El Bordiny
Mohamed
Faculty of Management Sciences, MSA University
rmohammed@msa.edu.eg
3
1
44847
2024-01-01
2023-10-20
2024-01-01
41
93
2974-3028
2974-3036
https://msamsj.journals.ekb.eg/article_326901.html
https://msamsj.journals.ekb.eg/service?article_code=326901
326,901
Original Article
2,535
Journal
MSA-Management Sciences Journal
https://msamsj.journals.ekb.eg/
Studying the Moderating Effect of Consumers’ Demographics on the Relationship between Green Marketing Strategies and Perception of Climate Change: A Field Study on Fast Food Restaurants in Egypt
Details
Type
Article
Created At
29 Dec 2024