The Egyptian banking sector is focused on promoting local innovations and enhancing reliance on digital financial solutions, services, and products to achieve greater financial inclusion. To meet the current needs for financial solutions in our modern era,the sector aims to establish a regulatory framework for new technical solutions, provide financing opportunities, and ensure effective market governance. Through fintech and innovation strategy, the sector is working towards these goals.
The purpose of this study is to identify the relationship between financial technology and market share, an applied study on the Egyptian banking sector. The researchers relied on the deductive approach, by using statistical analysis for data of time series during the period (2013- 2022).
The study found there is an impact of FinTech on market shares of the egyptian banks through existing and potential clients, by influencing the level of client satisfaction, on the other hand, FinTech is improving the perceived mental image of banks. As Well as financial technology affects positively on the performance of banks.