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Unleashing creativity through AI collaboration: how do employees` learning behavior and wellbeing mediate?

Article

Last updated: 05 Jan 2025

Subjects

-

Tags

The latest trends and innovations in tourism and hospitality.

Abstract

The hospitality business has increasingly relied on AI technologies to foster expansion and creativity. However, the extent of its impact has not been fully studied. Encompassing the theory of conserved resources, the research aimed to address knowledge gaps and utilize AI. The study explores the impact of artificial intelligence collaboration on creativity, employee learning behavior, and wellbeing, as well as the mediating role of these factors in fostering creativity. Using a survey questionnaire distributed to front office staff at a five-star Cairo hotel, this study employs a quantitative research methodology. The statistical analysis was carried out using SPSS version 29, while Smart PLS 4.1.0.6 was employed for structural equation modelling (SEM). According to the findings, AI collaboration has a substantial impact on the learning behaviors and wellbeing of employees.  Employees' learning behaviors have an impact on creativity as well. Additionally, employee learning practices significantly moderate the relationship between AI cooperation and creativity. Nevertheless, there are no significant mediation effects on employees' wellbeing.  Regular training sessions for front office staff can improve AI proficiency, promote creativity, and reduce stress. Customizing AI technology for individual tasks and collecting employee feedback can enhance well-being. Government assistance can offer tax benefits or AI adoption certifications. The research's originality lies in its focus on the AI's specific influence on creativity, particularly in relation to employee learning behavior and well-being inside Cairo five-star hotels, an area that may not have been well explored. 

DOI

10.21608/pijth.2024.311766.1016

Keywords

artificial intelligence, wellbeing, Learning behavior, Creativity, Front Office Employees

Authors

First Name

Yahia

Last Name

Aly

MiddleName

Z

Affiliation

Egyptian Higher Institute for Tourism and Hotels

Email

dr.yahiazakaria20@gmail.com

City

-

Orcid

0009-0006-7559-8184

Volume

3

Article Issue

2

Related Issue

50679

Issue Date

2024-09-01

Receive Date

2024-08-12

Publish Date

2024-09-01

Page Start

13

Page End

27

Print ISSN

2812-6467

Online ISSN

2812-6475

Link

https://pijth.journals.ekb.eg/article_383000.html

Detail API

https://pijth.journals.ekb.eg/service?article_code=383000

Order

4

Type

Original Article

Type Code

2,505

Publication Type

Journal

Publication Title

Pharos International Journal of Tourism and Hospitality

Publication Link

https://pijth.journals.ekb.eg/

MainTitle

Unleashing creativity through AI collaboration: how do employees` learning behavior and wellbeing mediate?

Details

Type

Article

Created At

29 Dec 2024