Tourism destinations have long recognized the importance of competitiveness in fostering growth and development within the travel and tourism sector. This study delves into the concept of tourism destination competitiveness, particularly in the context of the Travel and Tourism Competitiveness Index (TTCI) developed by the World Economic Forum (WEF). The TTCI serves as a global benchmark, evaluating the factors and policies that contribute to a country's ability to sustainably and resiliently develop its travel and tourism (T&T) sector. Initially introduced in 2007, the index has undergone continuous refinement to capture the evolving dynamics of the T&T industry and its impact on economic progress. This study sheds light on the implications and challenges associated with the TTCI, emphasizing the need for further refinement to enhance its effectiveness. Despite ongoing improvements, the TTCI remains a valuable tool for comparing the competitiveness of different countries, offering insights into their strengths and areas for improvement