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396317

The Role of Arab and International Entrepreneurship Podcasts on the Career Aspirations of Arab Female University Students

Article

Last updated: 05 Jan 2025

Subjects

-

Tags

Interdisciplinary studies such as: Media Psychology, Media Sociology, Political Communication, Media and Economics, Gender and Media

Abstract

This study explores the role of Arab and international entrepreneurship podcasts in shaping the career aspirations of Arab female university students. Using a qualitative approach, the research employs content analysis of eight podcasts, alongside focus group discussions with students from Egypt, Morocco, and Qatar. The study examines how these podcasts present entrepreneurial role models, challenge traditional gender roles, and influence students' perceptions of entrepreneurship as a viable career path. The theoretical framework integrates Social Learning Theory and Gender Role Theory, exploring how media representations of female entrepreneurs shape career aspirations. Findings reveal that podcasts offer inspirational stories and practical guidance, resonating with students and encouraging them to navigate cultural expectations while aspiring to entrepreneurial careers. The study highlights the potential of podcasts to promote social change by empowering young Arab women to break away from traditional gender roles. The results also emphasize the importance of culturally relevant media content in fostering entrepreneurial ambition among Arab women. This research provides valuable insights for educators, policymakers, and content creators seeking to support female entrepreneurship in conservative societies, contributing to the broader discourse on media influence, gender roles, and career development.

DOI

10.21608/jmis.2024.323005.1043

Keywords

Gender empowerment, Media Influence, university women, Professional Development, Digital Entrepreneurship

Authors

First Name

Donia

Last Name

Mohamed

MiddleName

-

Affiliation

Assistant professor of Mass Communication, Broadcasting department, Canadian International College, Egypt

Email

donia_tarek@cic-cairo.com

City

-

Orcid

-

Volume

3

Article Issue

10

Related Issue

51998

Issue Date

2024-12-01

Receive Date

2024-09-22

Publish Date

2024-12-01

Print ISSN

2812-6270

Online ISSN

2812-6289

Link

https://jmis.journals.ekb.eg/article_396317.html

Detail API

https://jmis.journals.ekb.eg/service?article_code=396317

Order

396,317

Type

Original Articles

Type Code

2,504

Publication Type

Journal

Publication Title

Journal of Media and Interdisciplinary Studies

Publication Link

https://jmis.journals.ekb.eg/

MainTitle

The Role of Arab and International Entrepreneurship Podcasts on the Career Aspirations of Arab Female University Students

Details

Type

Article

Created At

29 Dec 2024