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New Trends in Studies of AI Literacy in Education, Marketing, and Media Fields in the Recent Decade (2014-2024): A Secondary Analysis Study

Article

Last updated: 05 Jan 2025

Subjects

-

Tags

Artificial Intelligence branches in media

Abstract

As technology continues to advance at an accelerated pace, the understanding of Artificial Intelligence (AI) is no longer merely a beneficial asset; it is a critical necessity. This paper offers a thorough examination of the present state of AI-literacy research in education, marketing, and media sectors, with a specific emphasis on the variety of studies in terms of language, timeframe, and type of subject matter. The study applied the secondary-analysis approach of 60 English-language studies and 3 Arabic-language studies published between 2014 to 2024; these studies highlight significant topics like AI literacy and AI technologies across various educational, marketing, and media settings. Findings of this paper recommend that it's crucial for educators, marketing leaders, and media professionals to remain knowledgeable and to adapt to the developments raised by new AI technologies. The objective of this study is to offer suggestions for effectively integrating AI literacy and AI technologies into their practices.

DOI

10.21608/jmis.2024.325453.1044

Keywords

artificial intelligence, AI Literacy, AI in Education, AI in Marketing, AI in media

Authors

First Name

Islam

Last Name

Asaad

MiddleName

Nasser

Affiliation

Department of Public Relations and Advertising, October University for Modern Sciences and Arts, Egypt

Email

islam_nasser@live.com

City

-

Orcid

-

Volume

3

Article Issue

10

Related Issue

51998

Issue Date

2024-12-01

Receive Date

2024-10-02

Publish Date

2024-12-01

Print ISSN

2812-6270

Online ISSN

2812-6289

Link

https://jmis.journals.ekb.eg/article_390260.html

Detail API

https://jmis.journals.ekb.eg/service?article_code=390260

Order

390,260

Type

Original Articles

Type Code

2,504

Publication Type

Journal

Publication Title

Journal of Media and Interdisciplinary Studies

Publication Link

https://jmis.journals.ekb.eg/

MainTitle

New Trends in Studies of AI Literacy in Education, Marketing, and Media Fields in the Recent Decade (2014-2024): A Secondary Analysis Study

Details

Type

Article

Created At

29 Dec 2024