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The impact of TV drama on the social acceptance of diseases among Egyptian teenagers Case study: (ADHD, Vitiligo, Autism)

Article

Last updated: 05 Jan 2025

Subjects

-

Tags

Health Communication, Media and Sports, Media Management, and other sustainable development studies

Abstract

This study examines the impact of TV drama on the social acceptance of specific diseases like vitiligo, autism, and ADHD. Humans differ from one another in both look and attitude; hence, individuals who appear different from them are frequently bullied. TV drama, which is a literary form that conveys a narrative via action and dialogue, attempted to draw attention to this issue by creating awareness series that emphasizes the issues faced by minorities. Therefore, the main objectives of the research are to measure teenagers' exposure to TV drama, determine to what extent teenagers get impacted by TV drama, measure if TV drama has helped in the social acceptance of disease cases, and discover if TV drama is enough to raise awareness or there is a need to do social campaigns in society. This research uses a quantitative method through the design of an online survey targeting 150 TV drama viewers among Egyptian teenagers, whose ages vary from 13 to 18. The research uses a non-probability sampling method, depending on the convenience sample. According to the research survey results, TV in fact does present good images to the audience that help to raise the social acceptance in the society concerning diseases. Producing series that helped in raising awareness regarding vitiligo, autism and ADHD assisted teenagers recognize these diseases and found out more about them.

DOI

10.21608/jmis.2024.313086.1040

Keywords

TV drama, Teenagers, social acceptance

Authors

First Name

Dalia

Last Name

Osman

MiddleName

-

Affiliation

Mass Communication Faculty, Cairo University

Email

daliaosman1@hotmail.com

City

-

Orcid

-

Volume

3

Article Issue

9

Related Issue

50162

Issue Date

2024-09-01

Receive Date

2024-08-17

Publish Date

2024-09-01

Page Start

52

Page End

75

Print ISSN

2812-6270

Online ISSN

2812-6289

Link

https://jmis.journals.ekb.eg/article_380330.html

Detail API

https://jmis.journals.ekb.eg/service?article_code=380330

Order

7

Type

Original Articles

Type Code

2,504

Publication Type

Journal

Publication Title

Journal of Media and Interdisciplinary Studies

Publication Link

https://jmis.journals.ekb.eg/

MainTitle

The impact of TV drama on the social acceptance of diseases among Egyptian teenagers Case study: (ADHD, Vitiligo, Autism)

Details

Type

Article

Created At

29 Dec 2024