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317942

The effect of Social media platforms on Youth Empowerment in Egypt

Article

Last updated: 05 Jan 2025

Subjects

-

Tags

Digital Media and Visual Communication

Abstract

This paper is about examining the effect of the social media platforms on the youth empowerment in Egypt. It is studying how the social media platforms (Facebook, instagram, Tiktok and twitter) are affecting the youth empowerment in various ways; psychological, societal, organizational, economic, social, and cultural empowerment.

In order to test the hypothesis, 113 youth (age from 18 to 24 as per the UN definition) and their parents were surveyed through well-structured electronic questionnaires. Convenience sampling method was used. The scope of the study was limited to mainly the youth and their parents of Egypt. The research was limited only to some types of social media platforms/SNS such as Facebook, instagram, Tiktok and twitter as representative of social media platforms/SNS.

The survey was analyzed statistically, and Correlation was applied to the data with the help of SPSS statistics to test the relationship between social media platforms/ SNS with the youth empowerment. The statement correlation showed significance between the SNS and all the dependent variables. For each variable, The Cranach's is greater than 0.6, this proves that there is a high consistency between the statements and each statement is supporting the other.

The result shows that there is a significant positive impact of social network sites on youth empowerment. It shows significant effect on the six types of youth empowerment in Egypt. Thus, SNS have positive impact on all youth empowerment types; psychological, societal, organizational, economic, social, and cultural empowerment. Hence, all hypotheses were accepted.

DOI

10.21608/jmis.2023.233176.1004

Keywords

facebook, Instagram, TikTok, Twitter, Youth empowerment

Authors

First Name

Rania

Last Name

Shaaban

MiddleName

El Sayed

Affiliation

PR and Advertising, Faculty of Masscom , MSA University

Email

rshaaban@msa.edu.eg

City

-

Orcid

28002090100163

Volume

2

Article Issue

5

Related Issue

43344

Issue Date

2023-09-01

Receive Date

2023-08-31

Publish Date

2023-09-01

Page Start

1

Page End

56

Print ISSN

2812-6270

Online ISSN

2812-6289

Link

https://jmis.journals.ekb.eg/article_317942.html

Detail API

https://jmis.journals.ekb.eg/service?article_code=317942

Order

317,942

Type

Original Articles

Type Code

2,504

Publication Type

Journal

Publication Title

Journal of Media and Interdisciplinary Studies

Publication Link

https://jmis.journals.ekb.eg/

MainTitle

The effect of Social media platforms on Youth Empowerment in Egypt

Details

Type

Article

Created At

29 Dec 2024