The research looks at novelty from a tourism perspective and uses concepts like "new," "different," and "unfamiliar" to discover novel tourism objects within a destination. The definition of novelty in tourism as a belief that relates novelty to other significant inputs and outputs, is used in study to develop an integrated sustainable motivational strategy. The author decided to select Marsa Alam as a case study for tourism novelty to escape from routine destinations and present an uncrowded beach within Egypt.
The study has significant ramifications for the travel and tourism sector, including travel agencies, and authorities. The paper demonstrates how novel tourism products, such as experiences, activities, and sites, may have an impact on outcomes related to sustainability, satisfaction, value, and customer loyalty. These effects are critical for the current state of the tourism sector, which is challenged by the global financial crisis, the COVID-19 epidemic, the ongoing environmental catastrophe, … etc. Today's tourism businesses must come up with innovative strategies for attracting visitors and providing sustainable alternatives; in achieving these goals, knowledge of novel tourism items might be helpful.