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283549

The Power of Using Social Media in Museums for Better Engagement

Article

Last updated: 05 Jan 2025

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Abstract

This article draws attention to the unlimited roles of the use of social media in museums and highlights the need of engaging museum communities by using it. Social media can open an endless discussion and understanding of museums' collections. It also can remove museums' physical walls and make engagement much easier for many users with physical access difficulties through its diverse platforms including Facebook and Instagram. In addition, it opens the doors for more creativity, designs, concepts, and ideas in museums. Social media is an effective tool and capable to turn visitors into active participants. According to (Nina Simon 2010), engaging in participatory museums can occur at different levels starting from the users as passive consumers, and ending with the full participatory atmosphere. The increasing access to the Internet has put the power of communication in museums. Furthermore, social media can help museums to generate or develop public knowledge by letting participants share images, information, and experiences with surrounding groups of people.

DOI

10.21608/ijtah.2023.184836.1026

Keywords

social media, Museums, engagement, Participation

Authors

First Name

Souzan

Last Name

Ibrahim

MiddleName

-

Affiliation

Helwan university

Email

souzanibrahim92@gmail.com

City

-

Orcid

-

Volume

2

Article Issue

3

Related Issue

39270

Issue Date

2022-12-01

Receive Date

2023-01-01

Publish Date

2022-12-01

Page Start

58

Page End

68

Print ISSN

2812-6033

Online ISSN

2812-6041

Link

https://ijtah.journals.ekb.eg/article_283549.html

Detail API

https://ijtah.journals.ekb.eg/service?article_code=283549

Order

4

Type

Research Articles

Type Code

2,415

Publication Type

Journal

Publication Title

International Journal of Tourism, Archaeology and Hospitality

Publication Link

https://ijtah.journals.ekb.eg/

MainTitle

The Power of Using Social Media in Museums for Better Engagement

Details

Type

Article

Created At

29 Dec 2024