Several authors have contributed to our understanding of the concept of neglected heritage as well as to our interpretation of the various aspects of such heritage whether tangible or intangible. In various destinations, however, heritage assets are marginalized and forgotten. Central to this is the fact that the survival of human heritage is not limited to the physical preservation and maintenance of heritage assets but extends to include the interpretation, documentation and transmission of the knowledge embodied in them from a generation to another. In Egypt, there are several cultural heritage sites/monuments that are of great historic significance, even though little is known about them in contemporary times. Besides, the contribution of such sites to the country's cultural tourism product is hardly noticeable. The current paper investigates the potential contribution of Al Fayoum governorate to the Egyptian cultural tourism product with particular emphasis on the historical site of Madinet Madi. The paper concludes with a number of recommendations on how to promote the country's neglected heritage with specific consideration to the historic site of Madinet Madi.