A Case Study on Nike’s Branding Strategy in Terms of Green Transparency and Consistency

GREEN MARKETING AS A RECENT ATTITUDE TO ACHIEVE SUSTAINABLE DEVELOPMENT

استراتيجية تصميمية لتوظيف الإعلان الأخضر في دعم الصورة الذهنية للعلامة التجارية

Green Marketing Advertising to achieve Sustainable Development

Creative Patterns and Their Relationships with the Functional Performance of Brand Design In Light Of the Vocabulary of Sustainable Development

Internal green marketing orientation and brand citizenship behavior: The role of organizational pride and individual green values

Applied Vision About Green Marketing for Trademark in the Field of Textile Design and Finishing

Creative patterns and their relationships with the functional performance of brand design in light of the vocabulary of sustainable development

Investigating the Impact of Green Brand Equity on Brand Loyalty: The Mediating Roles of Green brand attachment, Green Trust, Green brand attitude, and Green brand image

“التسويق الأخضر: التسويق الصديق للبيئة”