Medical conferences have always been and still are among the most important events that attract brilliant scientific minds and distinguished figures from all over the world. New knowledge intertwines and innovative visions mix with it to ultimately lead to knowledge and health production that benefits societies and confronts their future and diverse challenges. It is also one of the most important means used by scientists to present, discuss and publish their research and exemplary discoveries. However, when it comes to planning and organizing a scientific conference, there are some things that must be taken into consideration; because organizing and planning it is not an easy or simple matter, but rather requires continuous effort and precise organization at all levels, the most important of which are advertising campaigns, which in turn spread awareness and promote the conference through various graphic applications, whether printed or digital. Hence, the spotlight was placed on these different and diverse applications through an applied study of the Pulmo Delta7 conference, starting from designing the conference logo, through designing advertising posters, and reaching motion graphic videos, which work together to form the overall image and visual identity of the conference.