Investigating the impact of influencer credibility dimensions: attractiveness, trustworthiness, expertise, similarity, and sponsorship disclosure on purchase intention: a case st

Investigating the impact of social media antecedents on brand equity and online fashion purchase intention

The impact of Instagram Fashion influencers’ characteristics on customers’ intention to purchase

EXTRACTING RELATIONSHIPS BETWEEN BIG FIVE MODEL AND PERSONALITY CHARACTERISTICS IN SOCIAL NETWORKS

The Mediating Effect of Purchase Intention in the relationship between Social Media Influencers’ Characteristics and Customer Purchasing Decision: Applied research on social medi

The Impact of Social Media Influencers characteristics on Customers’ purchase Intension in the Egyptian Market

Ethical practices of controversial marketing strategy, Brand reputation, and Brand personality: a moderated mediation analysis

The Impact of Authentizotic Climate on Innovative Work Behavior in the Hospitality Industry: Psychological Empowerment as a Mediator and LMX as a Moderator

The Impact of Social Media Influencers on Consumer’s Purchase Intention Mediated by Attitude – Applied on Dermatology Influencers

The attitudes homophily between influencers and customers and the intention to use the brand in social media marketing within the Tourism and Hospitality Industry: the role of tr