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The Role of Employer Brand on E-Recruitment during COVID-19 in Egypt

Article

Last updated: 28 Dec 2024

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Tags

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Abstract

This research aims to explore the role of using employer branding on E- recruitment process. The research question is raised whether their relationship between the employer branding and E-recruitments process and E-WOM through LinkedIn. This research was laid out through combination of qualitative and with quantitative questionnaire design. The data collection methods were entailed with online and offline questionnaire. In order to explore the impact of Employer-branding on E-recruitment. This research adopted a quantitative methodology and data was collected through an online and offline questionnaire measuring the job seekers perception (attraction, intention and time) for companies in Egypt with a sample of 385 respondents. results were analyzed using the (Minitab) program The research concluded that there is a relationship and an effect between the Employer branding and its dimensions and the E-recruitment of job seekers in Egypt under study.

DOI

10.21608/safq.2023.180463.1039

Keywords

EB: Employer branding, ER: Electronic recruitment, E-WOM: electronic word of mouth, SM: social media

Authors

First Name

صابرين

Last Name

نجم

MiddleName

-

Affiliation

الاكاديميه العربيه للعلوم و التكنولوجيا

Email

sabreen.negm@organi-group.com

City

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Orcid

-

Volume

3

Article Issue

1

Related Issue

39976

Issue Date

2023-03-01

Receive Date

2022-12-12

Publish Date

2023-03-01

Page Start

161

Page End

181

Print ISSN

2735-3060

Online ISSN

2812-4804

Link

https://safq.journals.ekb.eg/article_292918.html

Detail API

https://safq.journals.ekb.eg/service?article_code=292918

Order

292,918

Type

المقالة الأصلية

Type Code

2,111

Publication Type

Journal

Publication Title

مجلة البحوث الإدارية والمالية والکمية

Publication Link

https://safq.journals.ekb.eg/

MainTitle

The Role of Employer Brand on E-Recruitment during COVID-19 in Egypt

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Type

Article

Created At

28 Dec 2024