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396235

The impact of viral marketing on the green purchase intention for products of the Faculty of Agriculture (By the Appling on Mina University employees)

Article

Last updated: 05 Jan 2025

OverviewSimilar Items

Subjects

-

Tags

Analysis

Abstract

Abstract
The study aimed to know the effect of viral marketing on the green purchase intention of the products of the Faculty of Agriculture (applied to employees of Minia University).The research community consists of all employees of the university, numbering 3500 individuals, and the sample size was347 individuals. One of the most important results of this study is that there is astatistically significant effect of viral marketing on the green purchase intention among employees of Minia University.

DOI

10.21608/ijmsbe.2024.343332.1019

Keywords

Viral Marketing, green purchase intention, Minia University

Authors

First Name

Asmaa

Last Name

fathySayed

MiddleName

-

Affiliation

Lecturer of business administration Higher Institute of Administrative Sciences in Beni Suef - Department of Business Administration Minya, New Minya, Second District

Email

asmaaahed6000@gmail.com

City

-

Orcid

-

First Name

Amat-Allah

Last Name

yahya AL-Shami

MiddleName

-

Affiliation

PHD in Business Administration ,Al –Azhar university

Email

dr.amatallahalshami@gmail.com

City

-

Orcid

-

Volume

7

Article Issue

1

Related Issue

51988

Issue Date

2024-06-01

Receive Date

2024-12-10

Publish Date

2024-06-01

Page Start

1

Page End

34

Print ISSN

2735-5438

Online ISSN

2735-5446

Article File

IJMSBE_Volume 7_Issue 1_Pages 1-34.pdf

PDF . 539.4kB

Link

https://ijmsbe.journals.ekb.eg/article_396235.html

Detail API

https://ijmsbe.journals.ekb.eg/service?article_code=396235

Order

396,235

Type

Original Article

Type Code

1,998

Publication Type

Journal

Publication Title

International Journal of Multidisciplinary Studies on Management, Business, and Economy

Publication Link

https://ijmsbe.journals.ekb.eg/

MainTitle

The impact of viral marketing on the green purchase intention for products of the Faculty of Agriculture (By the Appling on Mina University employees)

Details

Type

Article

Created At

28 Dec 2024