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356523

A proposed model for mechanisms for applying artificial intelligence to support organizational capabilities

Article

Last updated: 05 Jan 2025

Subjects

-

Tags

Organizational behavior and theory

Abstract

Business organizations are witnessing continuous challenges and changes in all fields, and therefore facing these challenges is no longer a luxury, but has become an urgent necessity for these organizations, especially those seeking to create a competitive advantage. Artificial intelligence has become one of the most important challenges facing organizations today. This is because of the many services it provides and the expansion of data flows that it achieves, which can only be obtained through artificial intelligence. There is no doubt that data has a fundamental role in achieving the goals of organizations, which is important for achieving the goals of sustainable development. Hence, the research aims to apply artificial intelligence in organizations, as artificial intelligence (AI), machine learning, and deep learning change the way organizations operate, increasing the rate of technological innovation through the ability of artificial intelligence systems to think. Like humans (simulating human intelligence), performing tasks independently, developing intelligence based on their own experiences and processing layers of information for learning, deep learning as a subset of artificial intelligence has brought changes in various aspects that greatly affect organizational capabilities, The research problem revolves around the fact that despite the promising applications of artificial intelligence to overcome organizational barriers and develop organizational capabilities, it is not being implemented adequately. It is necessary to evaluate the basic requirements and factors that enable any organization to apply artificial intelligence, so we propose in this research a model for the mechanisms of applying artificial intelligence. To support organizational capabilities.

DOI

10.21608/ijmsbe.2024.227246.1000

Keywords

artificial intelligence, Machine Learning, Organizational capabilities

Authors

First Name

Hadeer

Last Name

Hassan Hussein

MiddleName

Sabry

Affiliation

Lecturer at the Higher Institute of Management And information technology in Kafr El-Sheikh

Email

hadiersabry2@gmail.com

City

-

Orcid

-

First Name

Hussein

Last Name

Moselhy Sayed Ahmed

MiddleName

-

Affiliation

Professor of digital marketing and Vice dean For postgraduate studies and research, Faculty of Commerce - Kafrelsheikh University

Email

husmos@yahoo.com

City

-

Orcid

-

First Name

Eman

Last Name

El-Mantawy

MiddleName

-

Affiliation

Lecturer of Business administration, Faculty of Commerce - Kafrelsheikh University

Email

dr.emanelmantawy45@gmail.com

City

-

Orcid

-

Volume

6

Article Issue

2

Related Issue

45977

Issue Date

2023-12-01

Receive Date

2023-08-05

Publish Date

2023-12-01

Page Start

119

Page End

140

Print ISSN

2735-5438

Online ISSN

2735-5446

Link

https://ijmsbe.journals.ekb.eg/article_356523.html

Detail API

https://ijmsbe.journals.ekb.eg/service?article_code=356523

Order

356,523

Type

Original Article

Type Code

1,998

Publication Type

Journal

Publication Title

International Journal of Multidisciplinary Studies on Management, Business, and Economy

Publication Link

https://ijmsbe.journals.ekb.eg/

MainTitle

A proposed model for mechanisms for applying artificial intelligence to support organizational capabilities

Details

Type

Article

Created At

28 Dec 2024