Abstract
Rural tourism development presents a unique set of challenges that encompass economic, social, environmental, and infrastructural dimensions. While rural tourism offers significant potential for economic growth, cultural preservation, and environmental conservation, the sector often grapples with inadequate infrastructure, limited financial resources, and insufficient marketing strategies. Additionally, balancing the environmental impacts with tourism growth is a critical issue. Social challenges include retaining the local population, fostering community engagement, and managing cultural impacts. This study aims to explore these multifaceted challenges through a comprehensive literature review and case studies of successful rural tourism projects. By identifying key obstacles and effective strategies, this research provides insights into creating sustainable rural tourism models that benefit local communities and preserve rural heritage. The findings underscore the importance of integrated planning, stakeholder collaboration, and adaptive management in overcoming the hurdles associated with rural tourism development. Understanding these challenges and developing strategic responses is crucial for leveraging rural tourism as a sustainable development tool.