Abstract
Intangible cultural heritage (ICH) plays a pivotal role in the development of cultural tourism by enhancing the cultural experiences of tourists and contributing to the preservation of local traditions and identities. This study explores how ICH, encompassing practices, representations, expressions, knowledge, and skills, can drive the growth of cultural tourism. Through a comprehensive review of existing literature and case studies of successful cultural tourism initiatives, this research identifies the key factors that contribute to the effective integration of ICH into tourism development. The findings highlight the importance of community involvement, sustainable tourism practices, and strategic marketing in promoting ICH. Additionally, the research underscores the challenges of commodification and cultural dilution, advocating for policies that balance tourism growth with cultural preservation. This study provides valuable insights for policymakers, tourism developers, and cultural practitioners aiming to leverage ICH for sustainable cultural tourism development, ensuring that the cultural significance of heritage is maintained while enhancing economic opportunities for local communities.