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Populismo y estrategias persuasivas en el discurso político de Vox

Article

Last updated: 28 Dec 2024

Subjects

-

Tags

Linguistics.

Abstract

Over the past few years, we have witnessed the emergence of political leaders who have used populist strategies to capture attention and gain support from the public. In Spain, populist rhetoric has become increasingly prevalent, permeating both right-wing and left-wing political parties and their influential leaders. This study delves into a comprehensive analysis of the populist discourse employed by Vox's charismatic leader, Santiago Abascal, specifically focusing on his impactful interventions during the pivotal investiture debate on January 4, 2020. The aim is to identify and characterize the populist discursive features present in his speech. It demonstrates how the speaker adopts a wide range of persuasive strategies that forge a discourse that seeks to mobilize emotions and feelings in the audience, using a simple, direct, and accessible language to connect with the public. The significant impact of populism on Spanish political discourse, and its repercussions on the public reception, are also discussed.

DOI

10.21608/ijhlr.2024.287342.1026

Keywords

Discourse Analysis, Populism, Persuasive Strategies, Vox, investiture debate

Authors

First Name

Abderrahim

Last Name

Ouahmane

MiddleName

-

Affiliation

King Saud University , College of Language Sciences, Riyadh, Saudi Arabia / Université Hassan II de Casablanca, Morocco.

Email

matrit70@gmail.com

City

-

Orcid

0000-0002-9106-8646

Volume

6

Article Issue

1

Related Issue

48086

Issue Date

2023-06-01

Receive Date

2024-05-05

Publish Date

2023-06-01

Page Start

1

Page End

32

Print ISSN

2785-9681

Online ISSN

2785-969X

Link

https://ijhlr.journals.ekb.eg/article_357721.html

Detail API

https://ijhlr.journals.ekb.eg/service?article_code=357721

Order

357,721

Type

Original Article

Type Code

1,957

Publication Type

Journal

Publication Title

International Journal of Humanities and Language Research

Publication Link

https://ijhlr.journals.ekb.eg/

MainTitle

Populismo y estrategias persuasivas en el discurso político de Vox

Details

Type

Article

Created At

28 Dec 2024