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331496

Promoting Meditation Tourism in Egypt

Article

Last updated: 28 Dec 2024

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Abstract

Egypt is known for its rich history and ancient architecture, but it also has the potential to become a destination for meditation tourism. This paper explores the benefits of meditation, the growth of wellness tourism, and the potential for Egypt to tap into this market. The study aims to explore the benefits of meditation and assess the potential for meditation tourism in Egypt, investigate the motivations and interests of potential meditation tourists in Egypt, and identify their package preferences. An online survey was conducted to assess Egypt's capability to tap into this market, with 108 complete responses collected between July and September 2023. The hypothesis tested suggests a significant impact of effective marketing and promotional materials on considering travel to Egypt for meditation purposes. The findings highlight the potential benefits of promoting meditation tourism, including diversifying the tourism product, stimulating economic growth, and promoting sustainability. The statistical analysis provides valuable information about participant demographics, the effectiveness of marketing materials, and the impact of word-of-mouth recommendations. These insights enable tourism stakeholders to develop tailored strategies, target specific demographic segments, and foster positive customer experiences to attract potential visitors.

DOI

10.21608/hiss.2024.331496

Keywords

meditation tourism, Egypt, promoting, Wellness tourism

Authors

First Name

رجاء

Last Name

فوزي محمد السيد

MiddleName

-

Affiliation

كلية سياحة وفنادق جامعة حلوان، قسم الدراسات السياحية

Email

ragaafawzy2@gmail.com

City

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Orcid

-

Volume

4

Article Issue

3

Related Issue

44305

Issue Date

2024-01-01

Receive Date

2023-12-21

Publish Date

2024-01-01

Page Start

815

Page End

841

Print ISSN

2786-0256

Online ISSN

2786-0264

Link

https://hiss.journals.ekb.eg/article_331496.html

Detail API

https://hiss.journals.ekb.eg/service?article_code=331496

Order

331,496

Type

البحوث والدِّراسات.

Type Code

1,961

Publication Type

Journal

Publication Title

مجلة المعهد العالي للدراسات النوعية

Publication Link

https://hiss.journals.ekb.eg/

MainTitle

Promoting Meditation Tourism in Egypt

Details

Type

Article

Created At

28 Dec 2024