Tourism is an essential facet of the global economy and is considered one of the driving forces for socioeconomic growth and job creation. However, the tourism industry is susceptible to crises of varying degrees, which can negatively impact businesses and destinations involved in the sector.  This research aims to study how the bankruptcy of tourism firms, utilizing Egypt as a study context alongside Thomas Cook, affects tourism movement at the destination level. The aim and objectives of the research: Study Aim: To examine the impact of corporate bankruptcy on the tourism industry in Egypt. Objectives: a) To analyze the current state of Egypt's tourism industry and identify key challenges, including the impact of previous corporate bankruptcies. B) To explore the perceptions of key tourism stakeholders in Egypt regarding how corporate bankruptcy impacts tourism operations, activities, and destinations. C) To determine how corporate bankruptcy crises influence tourist visitation. Research Methodology: Conceptual methodology: The research is based on secondary resources and foreign references. Literature review on theories related to crisis management, resilience, and corporate bankruptcy. Empirical methodology: The research instrument employed an experimental analysis. The first section consisted of demographic queries eliciting respondents' fundamental attribute data, including gender, age, occupational status, educational attainment, prior engagement with tour companies, and degree of international travel experience. The subsequent two parts comprised scenario-based experimental conditions featuring two scenarios. The purpose of the scenarios was to gauge the impacts of the insolvency of Thomas Cook on respondents' travel intentions, perceptions, and consumer confidence.