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تقويم فاعلية منصة بوكينج في الفنادق Assessing the effectiveness of Booking.com Platform in hotels

Article

Last updated: 28 Dec 2024

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Tags

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Abstract

   This research aims to evaluate the effectiveness of the booking.com platform, and it also briefly explains an overview of websites, portals, mobile applications, electronic platforms and their types, online travel agents and search engines, in addition to clarifying how to evaluate hotel booking platforms and the future of platforms and proposing an evaluation model for electronic hotel booking platforms consisting From eight axes from the axes of previous studies and recent trends of the platforms, and these axes were used as sub-hypotheses to evaluate the platform. The descriptive approach was used in collecting data and designing a questionnaire of eight axes evaluation platform to achieve the objectives of the research. The results were descriptively analyzed on platform rating models from hotel guests The research conclusions prove the availability of effectiveness in the Booking platform From the point of view of 236 from the  sample members of hotels guests who booked by booking.com platform, and The requirement to accept all sub- hypothesis is met, and accordingly all sub-hypotheses is accepted

DOI

10.21608/hiss.2023.316287

Keywords

electronic platforms, Blockchain, hotel booking, Websites Evaluation

Authors

First Name

أحمد

Last Name

عياد

MiddleName

-

Affiliation

كلية السياحة والفنادق - جامعة حلوان

Email

ahmed.ayad8888@gmail.com

City

أبوحماد - شرقيه

Orcid

-

Volume

3

Article Issue

3

Related Issue

43364

Issue Date

2023-01-01

Receive Date

2023-09-06

Publish Date

2023-01-01

Page Start

989

Page End

1,028

Print ISSN

2786-0256

Online ISSN

2786-0264

Link

https://hiss.journals.ekb.eg/article_316287.html

Detail API

https://hiss.journals.ekb.eg/service?article_code=316287

Order

316,287

Type

البحوث والدِّراسات.

Type Code

1,961

Publication Type

Journal

Publication Title

مجلة المعهد العالي للدراسات النوعية

Publication Link

https://hiss.journals.ekb.eg/

MainTitle

تقويم فاعلية منصة بوكينج في الفنادق Assessing the effectiveness of Booking.com Platform in hotels

Details

Type

Article

Created At

28 Dec 2024