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387001

Multimodal Social Semiotic Theory: Origins and Developments

Article

Last updated: 28 Dec 2024

Subjects

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Tags

اللغات: تضم (اللغة العربية، اللغة الإنجليزية، اللغة الفرنسية، اللغة العبرية، اللغة الفارسية، اللغة الترکية، ....).

Abstract

This article provides a synopsis of the Multimodal Social Semiotic theory and its underpinnings in semiotics and social semiotics. It outlines the development of Multimodal Social Semiotic theory, tracing the broader theoretical structure from which this approach originates to enhance the understanding of its foundational principles and evolution. Given that the theory is primarily social-semiotic, this study discusses the constituent parts of the theory, starting with social semiotics. The starting point is with the objectives of social semiotics and its foundations in Functional Linguistics. Next, a discussion of the essential problematic issues in semiotics in contrast to social semiotics is tackled. Kress and Van Leeuwen's model of visual grammar is then recapped. What follows is an outline of the main assumptions and concepts of multimodality. Thereupon, social semiotics is discussed by showing its development as an approach within multimodality concerning its main concepts, such as semiotic resources, interest and design.

DOI

10.21608/bfa.2024.311817.1375

Keywords

Multimodal Social Semiotic theory, social semiotics, multimodality

Authors

First Name

Rasha

Last Name

Mohammed Thabet

MiddleName

-

Affiliation

Sohag University, Faculty of Arts, English Department

Email

rashamthabet@gmail.com

City

-

Orcid

-

Volume

73

Article Issue

73

Related Issue

50300

Issue Date

2024-10-01

Receive Date

2024-08-12

Publish Date

2024-10-01

Page Start

57

Page End

86

Print ISSN

1110-7839

Online ISSN

2785-986X

Link

https://bfa.journals.ekb.eg/article_387001.html

Detail API

https://bfa.journals.ekb.eg/service?article_code=387001

Order

24

Type

المقالة الأصلية

Type Code

1,823

Publication Type

Journal

Publication Title

مجلة کلية الآداب

Publication Link

https://bfa.journals.ekb.eg/

MainTitle

Multimodal Social Semiotic Theory: Origins and Developments

Details

Type

Article

Created At

28 Dec 2024