This study explaining, the role of service quality improvement measures in hotels, which in commonly used in hotels establishments. It is well known concept that, measurement of service quality contributes to assess customer satisfaction levels. Responding to customer wants and needs positively reflected on hotel performance profit, and brand name reputation. Study problem addressed some commonly used measures such as: (TQM -SERVQUAL-Six Sigma): The Definition & Dimension, its advantages and disadvantage of performing confident result. Study objectives are demonstrates the role of these measures in spite of its incapability of performing trusted result. The study result has emphasized on contribution of service measures to delivered service in hotels establishments. Study recommended, consistent to experts opinion, the following: Development & Promotion of current service quality measures is significant issue in future, to avoid inconvenient, moreover motivation of hotel employees is essential to promote the delivered service efficiency.
Keywords:
Criteria - Service quality - Hotel - Hotel services