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383985

Employment Stability, Guest Satisfaction, and Guest Loyalty in Tourism and Hospitality Establishments: the Role of the Customer Oriented Boundary Spanning Behaviors and Deep-Acting

Article

Last updated: 28 Dec 2024

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Tags

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Abstract

Service organizations are experiencing tremendous development in human resources management and have witnessed a shift in thoughts that expand ways to strengthen bonds between employees and guests. Many sensitive issues related to this were touched, such as employee stability, customer satisfaction, and loyalty. Stability directly impacts the service quality, making it a distinguished and unique experience. Motivated and satisfied staff are more likely to go above and beyond their jobs to satisfy their guests who will be less expensive to serve, less sensitive to pricing strategy, more likely to return, and are usually more profitable. The study highlights the role of a stable workforce in driving transformation to strong Customer-Oriented Boundary-Spanning Behaviours through using employees deep-acting. A questionnaire polled 315 employees at five-star hotels in Sharm El-Sheikh and category (A) tourism companies in Cairo, Egypt during June 2023. The data was analysed using the PLS-SEM that proved the highly positive and significant effect of employees' stability on guest satisfaction and loyalty with the mediating effect of customer-oriented boundary-spanning behaviours, and the moderating effect of deep acting influencing employment stability. The study provides practical implications for hotels and tourism organizations, such as implementing an integrated strategy based on a strong organizational culture, providing growth opportunities through training programs, and providing regular feedback. This fosters positive behaviour, open communication, and recognition, supports good connections between employees and customers, and ultimately increases customer satisfaction and loyalty

DOI

10.21608/ijthsx.2024.309457.1111

Keywords

Employee Stability, Guest Satisfaction, Guest loyalty, prosocial service, Customer-Oriented Boundary-Spanning Behaviors, Emotional Labor Strategies, Deep-acting, structural equation modeling

Authors

First Name

Mohamed

Last Name

Abdel Aziz Abed

MiddleName

-

Affiliation

Faculty of Tourism and Hotel Management October 6 University

Email

m.a.aziz.abed.tou@o6u.edu.eg

City

السادس من أکتوبر - الجیزة

Orcid

0000-0002-2889-6975

First Name

Ahmed

Last Name

Abd El_Shafy Salim

MiddleName

-

Affiliation

Faculty of Tourism and Hotels 6 October University

Email

ahmedabdelshafy@hotmail.com

City

-

Orcid

-

First Name

Sameh

Last Name

Fayyad

MiddleName

-

Affiliation

Associate Professor, Hotel Management Dept, Faculty of Tourism and Hotels, Suez Canal University, Ismailia, Egypt, Editorial Manager of Journal of Association of Arab Universities for Tourism and Hospitality

Email

sameh.fayyad@tourism.suez.edu.eg

City

الاسماعیلیة

Orcid

0000-0001-6947-3146

First Name

Sally

Last Name

El-Sayed

MiddleName

Fathy

Affiliation

Faculty of Tourism and Hotel Management- October 6 University

Email

sally.fathy.tou@o6u.edu.eg

City

6 اکتوبر - الجیزة

Orcid

0000-0002-7955-7404

Volume

7

Article Issue

2

Related Issue

49971

Issue Date

2024-10-01

Receive Date

2024-08-03

Publish Date

2024-10-04

Page Start

110

Page End

135

Print ISSN

2785-9843

Online ISSN

2785-9851

Link

https://ijthsx.journals.ekb.eg/article_383985.html

Detail API

https://ijthsx.journals.ekb.eg/service?article_code=383985

Order

383,985

Type

Original Article

Type Code

1,806

Publication Type

Journal

Publication Title

The International Journal of Tourism and Hospitality Studies

Publication Link

https://ijthsx.journals.ekb.eg/

MainTitle

Employment Stability, Guest Satisfaction, and Guest Loyalty in Tourism and Hospitality Establishments: the Role of the Customer Oriented Boundary Spanning Behaviors and Deep-Acting

Details

Type

Article

Created At

28 Dec 2024