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370909

Studying the Impact of Virtual Tourism on Tourist Engagement to the Egyptian Tourist Destination

Article

Last updated: 05 Jan 2025

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Tags

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Abstract

Virtual tourism has become due to Corona virus crisis, after stopping the full resemblance to the sector tourism and travel in the world, to create a virtual promotional environment for tourist destinations within the framework of the so-called tourism Virtualization via the Internet such as virtual reality technology and augmented reality technology, which is one of the most recent technologies that are used to contribute to the marketing and promotion of tourist destinations. From the above, this study aims to examine the impact of virtual tourism on tourism engagement. To analyze the data, the structural equation modeling method using partial least squares using SmartPLS V.3 software is used. The research sample is tourists who visited virtual tourist destinations in Egypt, numbering 400 individuals, Data were collected using a 23-item questionnaire. The results of this study prove that virtual tourism affects tourism engagement in that it has an effect on the enthusiasm, attention, and absorption of tourists and has no effect on the interaction and identity of tourists. The Ministry of Tourism and Antiquities and tourism companies should work to provide applications for virtual tourism that seek to improve tourists' engagement in activities related to the tourist destination, increase their interaction and achieve their identity.

DOI

10.21608/ijthsx.2024.299984.1103

Keywords

Virtual Tourism, Virtual reality, augmented reality, Tourist Engagement, Tourist Destination

Authors

First Name

Shimaa

Last Name

Abd El- Tawab

MiddleName

Abd El-Kawy

Affiliation

faculty of tourism and hotels fayoum university

Email

saa08@fayoum.edu.eg

City

El Fayoum

Orcid

-

First Name

Ahmed

Last Name

Abd El_shafy Salim

MiddleName

-

Affiliation

Faculty of Tourism and Hotels 6 October University

Email

ahmedabdelshafy@hotmail.com

City

-

Orcid

-

First Name

Mohammad

Last Name

Farrag

MiddleName

محمد

Affiliation

Faculty of Tourism and Hotels, Fayoum University

Email

mmf01@fayoum.edu.eg

City

-

Orcid

-

Volume

7

Article Issue

1

Related Issue

47432

Issue Date

2024-07-01

Receive Date

2024-06-28

Publish Date

2024-07-01

Page Start

149

Page End

175

Print ISSN

2785-9843

Online ISSN

2785-9851

Link

https://ijthsx.journals.ekb.eg/article_370909.html

Detail API

https://ijthsx.journals.ekb.eg/service?article_code=370909

Order

370,909

Type

Original Article

Type Code

1,806

Publication Type

Journal

Publication Title

The International Journal of Tourism and Hospitality Studies

Publication Link

https://ijthsx.journals.ekb.eg/

MainTitle

Studying the Impact of Virtual Tourism on Tourist Engagement to the Egyptian Tourist Destination

Details

Type

Article

Created At

28 Dec 2024