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Motivations to share travel experiences in online travel communities: The moderating effect of dissatisfaction

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Last updated: 28 Dec 2024

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Abstract

Online travel communities have become a crucial source of information for travelers in making their travel decisions. Therefore, it is important to understand the reasons behind members' willingness to share their travel experiences in these communities. This information is highly valuable for tourism stakeholders. This study examines the impact of five main motivations on the sharing behavior of travel experiences: Altruism, Perceived Enjoyment, Self-actualization, Reciprocity, and Perceived Social Support. Moreover, the study also explores the moderating effect of dissatisfaction on the relationship between these motivations and sharing travel experiences. To test these hypotheses, the researchers conducted Confirmatory Factor Analysis (CFA) using Amos and Structural Equation Modeling (SEM). They sent an online questionnaire to subscribers in online travel communities. The results confirmed that all five motivations have a significant impact on sharing travel experiences in online travel communities. Additionally, dissatisfaction had a moderating effect on the relationship between four motivations and sharing travel experiences, except for perceived social support. These findings have significant implications for marketers, managers, and social media managers.

DOI

10.21608/ijthsx.2024.277922.1084

Keywords

motivations, Sharing experience, Online Communities, Dissatisfaction

Authors

First Name

Heba

Last Name

Said

MiddleName

Mohamed

Affiliation

Faculty of Tourism and Hotels, Alexandria University

Email

heba.said@alexu.edu.eg

City

Alexandria

Orcid

0009-0009-2844-6243

Volume

6

Article Issue

2

Related Issue

46413

Issue Date

2024-04-01

Receive Date

2024-03-19

Publish Date

2024-04-01

Page Start

134

Page End

152

Print ISSN

2785-9843

Online ISSN

2785-9851

Link

https://ijthsx.journals.ekb.eg/article_349398.html

Detail API

https://ijthsx.journals.ekb.eg/service?article_code=349398

Order

349,398

Type

Original Article

Type Code

1,806

Publication Type

Journal

Publication Title

The International Journal of Tourism and Hospitality Studies

Publication Link

https://ijthsx.journals.ekb.eg/

MainTitle

Motivations to share travel experiences in online travel communities: The moderating effect of dissatisfaction

Details

Type

Article

Created At

28 Dec 2024